Healthy Life Fitness is a fictional fitness center dedicated to serving its clients who are just getting into new fitness routines. This business has a lot to offer including an all access gym, a swimming pool, and dietitians and personal trainers who are there to help guide people to their fitness goals. I designed with these clients in mind.
Who are my users? What appeals to my audience, and what can I do to grab their attention? What kinds of interactions would suit this group of people the most?
These are the kinds of questions I intended to answer by creating user personas. I wanted to investigate exactly who the target audience would be so I can design with my users in mind.
I created wireframes of multiple different screens to help define the information architecture of the website.
Where would users go if they wanted a membership? How do they figure out what membership is right for them? In what ways could I use the information architecture to help them learn more about the business?
I created icons to match the UI of the site.