MorrisonDance website mockup on Macbook Pro

Web Design Work

Healthy Life Fitness

Healthy Life Fitness is a fictional fitness center dedicated to serving its clients who are just getting into new fitness routines. This business has a lot to offer including an all access gym, a swimming pool, and dietitians and personal trainers who are there to help guide people to their fitness goals. I designed with these clients in mind.

Behind the Scenes

style tile for ece app

User Personas

Who are my users? What appeals to my audience, and what can I do to grab their attention? What kinds of interactions would suit this group of people the most?

These are the kinds of questions I intended to answer by creating user personas. I wanted to investigate exactly who the target audience would be so I can design with my users in mind.

Wireframes

I created wireframes of multiple different screens to help define the information architecture of the website.

Where would users go if they wanted a membership? How do they figure out what membership is right for them? In what ways could I use the information architecture to help them learn more about the business?

Wireframe of MorrisonDance Home page
Enchanced Campus Experience screenshots of 2 screens

Iconography

I created icons to match the UI of the site.